In this episode of Industrious Radio, the hosts explore the process and advantages of converting an existing gym to the Industrious model, using the recent success of Industrious Frisco as a case study.
Overview of Frisco’s Transformation
Industrious Frisco has just completed its grand opening following a successful conversion from a CrossFit-style gym. This transformation included significant upgrades and installations, with a strong emphasis on reactivating membership, resulting in a vibrant community atmosphere and positive feedback from members.
Key Steps in the Conversion Process
- Initial Assessment: Gym owners should assess whether their business is growing, stagnant, or shrinking. If growth isn’t occurring, it’s time to consider making an investment or change. Important questions include personal satisfaction with the gym’s state, member engagement, and the overall environment.
- Rebranding vs. Conversion: Simply changing the name or logo isn’t a true solution for stagnation. A comprehensive overhaul is essential. The Industrious model provides a proven framework that encompasses operational systems, marketing strategies, and a strong focus on community building.
- Timeline and Execution: The conversion timeline can be swift, with Frisco’s transformation taking just a few months from signing to grand opening. Key milestones include equipment delivery, facility upgrades, and marketing preparations to attract new members.
- Equipment and Facility Upgrades: Upgrades include both internal and external changes, such as painting, new lighting, and installing the HALO system for a streamlined workout experience. The installation of equipment can be completed in a single day with the help of enthusiastic members and staff.
- Marketing and Pre-Sales: A strong marketing focus ensures that the transition is effectively communicated to both existing and potential members, generating excitement and new memberships even before the grand opening. The goal is to offset initial costs quickly through pre-sale memberships and equipment liquidation.
Benefits of the Industrious Model
Converting to the Industrious model can lead to enhanced member engagement and satisfaction. The structured system allows gym owners to reduce operational stress while improving the coaching experience. Coaches and staff thrive in a supportive environment that minimizes burnout and fosters a vibrant community culture.
Conclusion
The episode concludes with an invitation for gym owners to consider the Industrious conversion process as a viable path to revitalizing their business. Listeners are encouraged to fill out an application to explore the conversion further, with an emphasis on transparency and support throughout the process. This episode offers valuable insights for gym owners looking to reinvigorate their operations and strengthen their community connections through the Industrious system.
