The HALO system is not only different, but it is disruptive to the conventional delivery of group functional fitness. A HALO is a 13×13 ft workout station designed to do two things: get you crazy fit and keep you safe (yes from transmission of respiratory illness, but also from getting someone else’s barbell dropped on you). The system was inspired by the iconic “At Home, Garage Gym”. The problem with the Garage Gym is that it isolates, which is great for fitness during COVID, but not when what you need is to push harder, and live more full in the presence of other people. Enter the HALO, the best of both worlds. Each HALO comes with the exact same state-of-the-art equipment, approach to program workouts, and a class experience in the context of group fitness that is simply not feasible for other functional fitness gyms, or group fitness brands.

The Industrious Business Model was developed through 11 years of experience learning what makes gyms successful in the group, functional fitness space.  Over the years we have figured out the algorithm for what attracts people to our gyms, what keeps them coming back, how to attract and retain coaching talent, while driving unit economics within a gym to make it a lucrative venture for the investment in time and money.

There is an old saying in the branding world “People don’t talk about average, they talk about different”. At Industrious we believe in this whole heartedly. Everything about Industrious Branding is not only beautiful, but it is attractive, different, and superior. It makes people say “tell me more”. While all aspects of our branding create the buzz, nothing is more powerful than our cherished symbol the “Hammer & Axe”, which means “Hard Work” or “Industriousness”. John Wooden put “Industriousness” at the foundation of his pyramid of success, because there is no substitute for Hard Work, especially in terms of sustainable fitness and lifestyle goals. Simply put, we connect with people and make them work harder than they thought possible.

Industrious understands how to reach and connect with prospective customers in the digital space. We provide franchisees with the creative assets, digital marketing, website, social media, and email automation systems that get people’s attention and bring them to your very own Industrious gym where you can seal the deal. The most crucial aspect for any gym is making sure that your pipelines are always full and that you are always retaining your customers in your intentional day to day interactions, not only inside the gyms, but digitally as well. We ensure that you’re taken care of on both sides of the equation!

The Industrious 365 Marketing Program is the secret system that finds itself at the intersection of seasonal consumer behaviors, messaging, and campaigning that strategically acquires, retains and engages your customers so that they sign up and stay on with your gyms.

There is not a better resource for you than having direct access to the owners, officers, and founders of Industrious as you work through the most exciting venture of your life. We understand what it takes to get online, get open, get profitable, and we FIRMLY believe that your success is our success and we are in this together. When you become an Industrious Franchisee, you are not just a franchisee, we consider you to be part of our family, and you will be treated as such.