In this episode of Industrious Radio, hosts Jeremy and Steve welcome Corey and Kim, franchise owners of Industrious Frisco, to share their inspiring journey into fitness and their exciting transition to the Industrious model.
Introduction to Corey and Kim
Corey recounts his background in fitness, beginning with a comfortable job at Microsoft before becoming a personal trainer, inspired by his brother, a seasoned fitness professional. His discovery of CrossFit in 2006 transformed his understanding of fitness and set him on a new path. Kim, a lifelong athlete, has played a supportive role in Corey’s fitness journey. Together, they opened their gym in Frisco in 2009, becoming the first CrossFit affiliate in the area.
Transitioning to the Industrious Model
The conversation highlights the evolution of CrossFit and the challenges many gyms face amid market saturation. As interest in traditional CrossFit began to wane, the need for a new approach became clear, leading to the creation of the Industrious model. Steve explains how Industrious has evolved from its CrossFit roots to offer a fresh, scalable fitness experience that maintains community while reducing intimidation and ego-driven competition.
The Halo Experience
A key feature of the Industrious model is the Halo—a personal workout station equipped with essential fitness tools like a rack, rowing machine, bike, and more. Each station allows for personalized workouts while fostering group synergy. The new programming enhances efficiency, enabling quick transitions between exercises and elevating the overall workout experience.
Addressing Member Concerns
Corey and Kim reassure current members that there will be no price increases during the transition. Membership tiers will remain the same, and new class schedules will be introduced. The rebranding will involve a brief closure for remodeling and equipment installation, culminating in a grand reopening event that promises to be exciting and engaging.
Conclusion
Corey and Kim express their enthusiasm for the upcoming changes, emphasizing the positive impact on both current and future members. Jeremy and Steve encourage everyone to stay tuned for updates and to embrace this transformative journey.
Listeners can look forward to an enhanced fitness experience at Industrious Frisco, seamlessly blending the best aspects of CrossFit with innovative approaches to fitness. Join us in this exciting evolution as we redefine what it means to be fit together!
