Live Fit Challenge 2025: Official Rules & Guidelines

NO PURCHASE NECESSARY. Participation is open to current members of any Industrious Gym location. This challenge is governed by the laws of the United States and is void where prohibited.

Challenge Period: August 1, 2025 through August 31, 2025.

Eligibility: Participants must:

  • Be an active member at any Industrious location.

  • Follow @workhardlivefit on Instagram.

  • Tag @workhardlivefit, their specific Industrious gym location, and use #LiveFitChallenge in qualifying posts.

How to Enter: Each week during the challenge, participants must:

  1. Post one photo/video from inside the gym (Industrious 50, Open Gym, HALO, etc.)

  2. Post one photo/video from outside the gym, participating in any physical activity.

Participants must be visibly featured in all submitted photos or videos.

Each valid weekly pair of posts qualifies the participant for that week’s location-level prize drawing.

Bonus Entries: Participants may earn additional entries for:

  • Extra posts or reels throughout the challenge (must tag @workhardlivefit and use #LiveFitChallenge)

  • Creative content eligible for category awards (see below)

Prizes:

  • Weekly Prizes will be awarded by each gym based on valid weekly participation.

  • Grand Prize: Two roundtrip airline tickets to any destination within the continental U.S., valued up to $1,500 total. Tickets must be redeemed within 12 months of being awarded.

  • Category Prizes will be awarded at the end of the challenge, as judged by Industrious staff. Categories may include (but are not limited to): Best Outdoor Photo, Best Gym Photo, Most Creative Movement, and Most Consistent.

Judging: Category prize winners will be selected based on creativity, consistency, and embodiment of the “Work Hard. Live Fit.” mindset. All decisions made by Industrious staff are final.

Requirements: To be eligible to win any prize, participants must:

  • Use the hashtag #LiveFitChallenge

  • Tag @workhardlivefit and their Industrious gym location in the post

  • Follow @workhardlivefit on Instagram

Post Format:

  • Posts and reels are eligible for all prizes.

  • Stories count only toward weekly entries and must be shared publicly.

Liability: Industrious is not responsible for lost, delayed, misdirected, or incomplete entries. Industrious reserves the right to modify or cancel the challenge at any time.

By entering, participants grant Industrious the right to repost, share, or use their content for promotional purposes.

Work Hard. Live Fit.