Wednesday, April 1st - Thursday, April 30th
About the Challenge
The Maximize Your Fitness: Work Hard Challenge is a 30-day attendance challenge designed to help you build momentum, stay consistent, and feel your strongest heading into summer.
Over the course of the challenge, you’ll aim to max out your membership by showing up and filling every class slot available to you—whether that’s 8, 12, 16, or 20+ classes based on your membership tier.
How it Works
After each class, you’ll track your progress by adding a holographic hammer and axe sticker to the in-gym leaderboard.
With every visit, you’ll move one step closer to maxing out your membership and making the most of your 30 days. Every class is a chance to build consistency, challenge yourself, and maximize your fitness over the course of the month.
It’s a simple way to stay accountable, build momentum, and see your hard work add up.
Each week, you’ll complete two simple actions:
- Post about an activity inside the gym (Industrious 50, HALO, Open Gym, etc.)
- Post about something active outside the gym (hiking, walking, playing, paddling—you name it)
You can post stories, reels, or feed posts to qualify for weekly prizes at your gym. Tag your location account (e.g., @IndustriousSpring) and use #LiveFitChallenge.
Additionally, include the tag @workhardlivefit to be entered into our Grand Prize drawing and Industrious-wide Category Awards. Entries for the Grand Prize and Category Awards must be shared as reels or posts, and be visible at the end of the challenge.

How to Register
To register, just add your name to the tracking poster here at the gym! The number of classes you need to hit your goal is based on your membership tier.
We’ve also brought back InBody scans at the beginning and end of the challenge, so you can track measurable progress—not just in how you feel, but in real results.
Registration is free for Industrious members, so get in the gym, put your name on the tracker, and let’s Maximize Your Fitness this April!

Increase the Challenge
You can temporarily upgrade your membership during the challenge to unlock more classes and go even further. Once the challenge wraps, you’ll automatically return to your original tier—unless you decide to stick with the upgrade.
Just fill out the Membership Upgrade Request Form or swing by the front desk to get started.
Level up your membership. Maximize your fitness. Let’s get to work.
*Sustain is not available at all locations. Please confirm availability at your gym before upgrading.