In the latest episode of Industrious Radio, founder and CEO Stephen Hitt and Chief Operations Officer Jeremy Downer continue their franchisee series, exploring what makes the Industrious opportunity unique and identifying who it is ideally suited for.
Values at the Core
Stephen and Jeremy emphasize the significance of aligning with the values of Industrious. When they launched the company, their mission was clear: to change lives, encapsulated in the aspirational motto, “To empower our athletes to enrich their quality of life through hard work and improved fitness.” This foundational belief shapes every aspect of the franchise.
The slogan “Work Hard. Live Fit.” is more than just a catchy phrase; it represents a promise and a guarantee. Success in the franchise hinges on a genuine commitment to hard work and a passion for helping others. Prospective franchisees who do not share this core purpose may not be a good fit for the brand.
Understanding the Ideal Franchisee
The hosts discuss the different profiles of potential franchisees, highlighting three main types:
- Owner-Operator: This individual runs the gym daily, often with a small team, focusing on hands-on management.
- Semi-Absent Owner: This franchisee may have a full-time job elsewhere but hires a manager to oversee operations while still engaging in some coaching.
- Multi-Unit Owner: This profile involves more capital and experience, allowing for the management of multiple locations.
Regardless of the type, each franchisee should resonate with the Industrious values of lifestyle, integrity, community, growth, hard work, energy, and gratitude.
The Role of Community and Energy
Community building is vital for Industrious franchisees. The hosts discuss how becoming a pillar in the local community enhances both personal fulfillment and business success. Engaging in local initiatives not only fosters relationships but also drives growth for the gym.
Positive energy is another cornerstone of the Industrious experience. The franchise prides itself on creating an uplifting atmosphere that motivates both clients and staff. This culture of energy is essential for attracting and retaining members, making the gym a place people want to return to.
The Path to Ownership
For those interested in becoming a franchisee, Stephen and Jeremy outline straightforward steps to get started, including completing a discovery questionnaire and attending open house events. They highlight the financial feasibility of investing in an Industrious franchise, noting available SBA financing options that make it more accessible for aspiring owners.
Conclusion
The episode wraps up by reiterating the importance of shared values and purpose within the Industrious franchise model. With a focus on community, hard work, and a supportive atmosphere, the Industrious franchise presents a unique opportunity for individuals passionate about making a difference in people’s lives through fitness.
We encourage listeners to visit the Industrious website for more information and to explore the potential for joining this thriving community.
